To comply with GDPR Business Lists UK has carried out a Legitimate Interests Assessment which is documented below
Purpose of Processing
Business Lists UK has a legitimate interest to process personal data relating to decision makers in UK businesses based on enquiries previously received from the intended recipients.
Lawful Business Objective
The processing is necessary in order to undertake a lawful business objective specifically identified by the Privacy and Electronic Communications Regulations 2003 (PECR). Recital 47 of the GDPR identifies direct marketing as a legitimate use of personal information.
The data subjects are business people and individuals with decision making and budgetary responsibilities and can reasonably expect to be contacted with marketing material relating to their professional roles.
Adequate, Relevant & Limited
The data collected is limited to the individual names of the intended recipients and where possible their job titles, business addresses,telephone numbers and email addresses.
If a data subject requests that their data is removed from the database, it is suppressed so that it cannot be accessed or added again at a later date.