Most consumer data is compiled using information that already exists in the public domain. The electoral register, census information and shareholder files are typical sources of data and these are invariably enhanced using sophisticated modelling techniques which, although not perfect, typically produce an accuracy rate of 80% - 90%.

Other information is available via consumer questionnaires/lifestyle surveys and these often provide a more detailed profile of the individuals enabling you to select by people's interests, hobbies, lifestyles and buying habits.

In addition there are various compiled/response lists which include magazine subscribers, exhibition attendees etc.

Whichever method is used to compile consumer data there will always be flaws and although it could hardly be described as an exact science our combination of 25 years experience and good old common sense guarantees you the best possible service.

The following is by no means exhaustive and although all lists can be selected geographically, some are fairly basic with little else in the way of selection possibilities. Others, however, will have various filters available enabling you to target your potential customers with greater precision.

See below for a selection of frequently requested lists.